The value of a business comes down to the size and quality of the customer base. If there’s no market demand and no customers buying then your business has little value or life expectancy! If you have an online business you need to capture the names and emails of prospects when they visit your web sites.
Building Your Customer Base
Permission-based Opt-in: Seek the permission from your visitors to put them on your email list so you can send them additional information or preferred access. Use the Easy Opt-in script to have subscription window open automatically, or with a small time delay, on entry or exit to your sites. This Easy Opt-in tool increases opt-in conversions by as much as 30 or 40%. Once people have opted in to your customer base list they’ve raised their hand and identified themselves as prospects in your target market.
Capturing Email Addresses
Capturing e-mail addresses. The most important role of your web site is capturing the email addresses of possible customers so that you can build your customer base. Your mailing list is your most important marketing tool. When customer names are entered into your database they are added to the appropriate list.
Once you have the email address of interested customers your autoresponder gets put to work. Get customers to your site any way you can. Customized newsletters and e-zines are also a wonderful way to get people to sign up and give you their email address. An email newsletter is a great way to stay in touch with your prospects.